About Me

Hi there, I’m Felicity! I am a Mum of 2 beautiful girls, a wife and a Personal Stylist.​

I have created this space to help grow women’s confidence through fashion. I am a strong believer in if you look good, you feel good, and it sets a positive tone for your day. Fashion design and style has been passed through my family for generations and I guess you could say I am no exception. After studying at a fashion collage in Sydney, Australia and working in fashion PR I decided I wanted something more rewarding and with more of a personal impact, so I moved to London and studied personal style and colour. I have worked as a stylist for 12 years and seeing the confidence the right clothing gives women never gets old. I strongly believe that everyone deserves to feel like the best version of themselves. Everyone deserves to look in the mirror and see their true self. Everyone deserves to take their style power back and dress in a way that makes them feel good. I am here to help women achieve that.

Let’s discover your fashion identity. I’ve found that confidence is the best outfit, let me help you wear it right.

Felicity Capp x

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